I’ve seen my friends scroll through Brandy’s Instagram feed, gaze discontentedly at the gaunt, digitally-edited models flaunting the store’s cute clothes, and say, “I wish I could look like them.” I’ve walked into the store, regretfully picked up a doll-sized shirt that would never fit me and, bam, my self-esteem is automatically lowered for the rest of the day. I have seen countless instances of how horrible the store makes girls feel about their bodies, and I’ve felt it myself. My problem with Brandy is that it is absolutely unaccepting of diverse body types. Brandy Melville’s body type exclusivity gnaws at my conscience, and it’s not just about whether or not I fit into their clothes.
However, that’s not even the big problem. Although I can fit into many of their clothes, I definitely can’t fit into everything they sell. I love their clothes, but each time I buy a new tiny striped shirt I feel a sharp twinge of guilt. As further proof of their exclusivity, Brandy Melville’s Instagram account-with over 3 million followers-features the thinnest, and likely also the most photoshopped models across the whole fashion industry.Ĭonfession time: I own several pieces of clothing from Brandy Melville. For everyone else who happens to like their trendy merchandise, the little “S” stitched into all of the clothing tags presents a major problem. Their tiny tank tops, skimpy skirts, and dainty dresses are no problem for stick-thin teens. Brandy Melville’s clothes aren’t aimed at all teenage girls-they’re aimed at SKINNY teenage girls. One size fits most is the company’s complacent statement regarding their sizing. Yes, all of Brandy Melville’s clothes are only available in one, miniature, singular size. However, there’s one important thing that separates Brandy from the other clothing chains for teenage girls-their one-size policy. As a female high school student, I see Brandy Melville (commonly referred to as simply “Brandy”) all around me.īrandy’s clothes are appealing to girls like me who prefer a simple look.
Even celebrities (for example, Taylor Swift) are frequently spotted wearing the company’s cute little crop tops, skirts, and dresses.
The Italian brand’s classic stripy t-shirts, muted colors, and clean-cut styles are all the rage with many middle to high school-aged girls. Brandy Melville, a wildly popular clothing store aimed at teenage girls, is everywhere nowadays.
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